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不要忽略那些接近潜在顾客的机会,你完全有机会将随便看看的顾客转化为实际购买者。去年秋天,我四处寻找iPad保护套。我在Twitter和Facebook上征询他人的意见,当时有人建议我到Dodocase的网站上看看,这家公司采用美国最传统的书籍装订技术生产iPad保护套,他们生产的Moleskine笔记本如雷贯耳。我非常喜欢它的外观,但却发现它根本没有多大的销量。于是我发出一条消息:
Do not overlook opportunities for reaching potential customers, and you have a perfect chance of turning casually seen customers into actual buyers. Last fall, I looked around for an iPad case. I consulted with others on Twitter and Facebook when someone suggested I check out on Dodocase’s Web site, which uses the most traditional bookbinding technology in the United States to make iPad cases, and the Moleskine laptops they make are overwhelming. I really like its appearance, but found that it did not sell much at all. So I sent a message: