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在打折季,橱窗的打折陈列做得是否吸引人,也成为吸引消费者进店的一个重要手段。首先,折扣季橱窗展示方案需根据品牌的定位来确定,通常高端品牌会相对弱化折扣信息,而快销品牌会夸张突出折扣信息;其次,海报POP和信息展示牌是最常用的陈列折扣展示渠道,实用且易执行;最后,折扣季陈列色彩通常选择红色,此时的SALE字样既突出主题又可引起关注。
In the discount season, the window display is attractive to do, but also has become an important means to attract consumers into the store. First of all, discount quarter window display programs need to be based on the positioning of the brand to determine, usually high-end brands will be relatively weak discount information, and fast-selling brand will highlight the discount information; secondly, poster POP and information display card is the most commonly used display discount display channels , Practical and easy to implement; Finally, the discount season display color usually choose red, SALE at this time both prominent themes and can cause concern.