转型时期公共事件多发,其发生必然有“燃点”:意外事故引发、非直接利益相关者卷入、谣言流传催生、媒体网络介入、处置不当引致;其酿大机制在于社会弱势心态的蔓延、公民从众心里的推波助澜、责任人“损失厌恶”行为的放纵、网络媒体的炒作、事件微观动员效力与模仿能力的促成、问责不到位的“破窗效应”;应对公共事件应把握时效性、公开透明性、客观公正性、权威性和民意基础性等原则。 During the transitional period, there were many public incidents, which inevitably occurred due to accidental incidents, involvement of non-direct stakeholders, birth of rumors, involvement of the media network and improper disposal. The great mechanism of its brewing lies in the spread of social weak mentality , The citizens from their hearts to fueled, the responsible person “loss of aversion ” behavior indulgence, speculation in the online media, event micro mobilization effectiveness and imitation ability to promote, accountability is not in place “broken window effect”; response to public events We should grasp the principles of timeliness, openness, objectivity and fairness, authority and foundation of public opinion.