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在我国民法典的编纂过程中,是否应为自然人人格标识商业利用创设民事权利,民商法学界存有争议。研究表明,为自然人人格标识商业利用创设民事权利具有正当性,所创设的权利名称可为自然人人格标识商业利用权。建议将自然人人格标识商业利用权纳入民法典财产权体系,并运用绝对权和相对权模式予以保护。
In the process of compiling civil code in our country, whether civil rights should be created for the identification of natural persons and commercial use should be contrived. The research shows that it is justified to establish civil rights for the commercial use of natural person personality identification, and the name of the right created can identify the commercial use rights of natural person personality. It is suggested that the commercial use rights of personality identification of natural persons should be incorporated into the property rights system of Civil Code and be protected by the mode of absolute right and relative right.