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作为报业近十几年来经济与发展支柱的都市报,其繁荣发展就是借着房地产快速发展的东风。由于都市报的媒介特性适合进行不动产的广告推广,其读者定位与房地产目标人群相对合拍;因此,房地产广告一直就是都市报的核心广告类型,房地产广告的一举一动,都影响着都市报,进而影响整个报业的走势盛衰。报业地产最大的风险不是资金,不是人才,更不是法律法规,而是承担与
As a metropolitan newspaper whose newspaper industry has been the pillar of economy and development in the past decade or so, its prosperity and development are the realizations of the rapid development of real estate. As the media features of Metropolis are suitable for real estate advertisement promotion, its readers’ positioning is relative to real estate target population. Therefore, real estate advertisement has always been the core advertising type of Metropolis Daily. Every action of real estate advertisement affects the Metropolis Daily and affects The trend of the entire newspaper boom and decline. Newspaper real estate is not the biggest risk of funds, not talent, but not the laws and regulations, but commitment and