随着文博事业的深入发展,越来越多的博物馆认识到开发博物馆资源、提高博物馆文化影响力、拓展博物馆品牌已是影响博物馆自身生存与发展的重要因素,这就让博物馆文化产业的发展更加迫在眉睫。文章首先介绍了博物馆文化产业的基本概念;结合案例集中探讨了国内外著名博物馆文化产业现状以及面临的主要问题;最后对我国博物馆文化产业的发展提出艺术授权的市场化经营思路。. With the in-depth development of the cultural and educational undertakings, more and more museums recognize that developing museum resources, enhancing the influence of museum culture and expanding the brand of museums have become important factors that affect the museum’s own survival and development. This will make the development of museum culture industry even more Imminent. The article first introduced the basic concept of museum culture industry; combined with the case focused on the status quo of the famous museum culture industry at home and abroad as well as the main problems faced; Finally, the development of the museum cultural industry in our country put forward the idea of ​​market-oriented art licensing authority. .