在接触的近百家中小食品企业中,很多企业的老板都告诉我们,近2~3年时间,他们公司的产品销量一直处在徘徊状态,产品销售额的提升成为企业最大的困惑。这些中小食品企业中,有新进入市场不久,产品年销售额在几百万元的;有产品年销量在1千万~3千万元的;也有产品销售额达到5千万元的,甚至有的食品企业产品年销量超过亿元。当对这些食品企业做进一步的了解、分析后才发现:他们没有做过专业的品牌规划,主要凭借好的产品品质和自己的努力,企业产品销量才达到现在的规模,品牌的支撑力很弱或者基本没有品牌力的支撑。在品牌策划、产品策划、市场策划和销 In contact with nearly a hundred small and medium-sized food businesses, many business owners have told us that nearly 2 to 3 years, their company’s product sales have been in a state of wandering, product sales increase has become the biggest confusion. These small and medium-sized food companies, there are new to the market soon, the annual sales of products in the millions of dollars; annual sales of products in the 10 million to 30 million yuan; also have product sales reached 50 million yuan, or even Some food products sales of more than 100 million yuan. When further understanding of these food companies, after analysis found that: they did not do a professional brand planning, mainly by virtue of good product quality and their own efforts, the company’s product sales reached the current scale, the brand’s support is weak Or basically no branding support. In brand planning, product planning, marketing and marketing