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湿地旅游主要是以生态旅游理论为基础,从生态的角度进行考量,实际的进行不同地区的旅游策略部署。本次研究以黑龙江省为主要研究对象,借助对哈尔滨地区的湿地旅游进行分析,掌握相关的影响策略内容,从实际的生态旅游角度出发,结合市场影响的相关概念进行整体工作的优化与完善,实现推动黑龙江省地区的旅游发展目标和要求,促进我国社会整体旅游行业的进步。本次研究从黑龙江省地区湿地旅游的整体现状内容入手,侧重分析当地湿地旅游的市场环境,通过市场调查掌握影响方案,进而为旅游者提供满足实际需求的旅游设计内容,保证市场销售的策略研究需要。
Wetland tourism is mainly based on the theory of ecotourism, from the ecological point of view to consider, the actual conduct of tourism strategy in different regions. Based on the analysis of wetland tourism in Harbin and the related strategies, this study takes Heilongjiang Province as the main research object. From the point of view of actual ecotourism, combining with the related concepts of market influence, the overall work is optimized and perfected, To achieve the goal of promoting tourism development in Heilongjiang Province and requirements, and promote the progress of the tourism industry as a whole in our society. This study starts from the overall status quo of wetland tourism in Heilongjiang Province, focusing on the analysis of the market environment for wetland tourism in the region, mastering the impact plan through market research, and then providing tourists with tourism design content to meet the actual demand and to ensure the marketing strategy research need.