对房企而言,品牌非常重要。其重要性正如哈佛商学院教授约翰·奎尔奇所言:“客户、品牌和营销应当成为每个公司的战略及业绩中心。”可口可乐品牌价值675亿美元,微软品牌价值599亿美元,足以证明品牌力量。房企应如何塑造自己的品牌?唯有增强品牌意识,努力打造品牌效应,提升品牌价值,才更有可能实现经济效益和社会形象的双赢。 For house prices, the brand is very important. Its Importance As Harvard Business School professor John Querquay put it: “Customers, branding and marketing should be the strategic and performance center for every company.” "The Coca-Cola brand is worth $ 67.5 billion and the Microsoft brand is $ 59.9 billion, Sufficient to prove the brand strength. How to shape their own brand housing? Only enhance brand awareness, and strive to create brand, enhance brand value, it is more likely to achieve a win-win economic and social image.