施工企业宣传工作对内发挥着明道理、解疑惑、化矛盾、鼓士气、为完成施工生产和各项工作任务提供思想保证的作用;对外起着让社会知我企业、知我产品、为提高企业知名度和信誉、扩大市场占有份额提供舆论保证和智力支持的作用。在处于市场经济激烈竞争的新形势和新条件下,客观上迫切地要求,企业宣传工作必须实行重点转变,即从计划经济时期以对内宣传教育为主转到市场经济时期以对外宣传企业为主的战略方针上来。使宣传工作更直接、更有效地为经济工作 The propaganda work of construction enterprises plays a role of ideological guarantee for completing construction and production and various tasks in the internal publicity, solution, doubts, contradictions and drums of morale; the external plays a role of letting the society know the enterprises and knowing the products to enhance Corporate reputation and credibility, to expand market share to provide public opinion and intellectual support role. Under the new situation and new conditions of fierce market economy competition, it is objectively urged that the key point of corporate propaganda work must be changed from the period of planned economy to the period of propaganda and education in the domestic market. The main strategic approach. Make propaganda work more direct and effective for economic work