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本文结合大规模定制的特点,以供应链中制造企业和供应企业双方的努力程度为切入点,建立制造企业和供应企业的成本分担与收益协调博弈模型,为制造企业提供一个有效的协调机制,能分担供应企业部分努力成本,从而提高供应企业努力程度。通过对博弈模型的三种不同合作策略进行分析,得出了供应企业和制造企业的努力程度对双方各自收益和整体收益的影响,并得出相应的协调机制,以最优的分担方式实现双赢目的。
Based on the characteristics of mass customization and the efforts of manufacturing enterprises and supply enterprises in the supply chain, this paper establishes a game model of cost sharing and revenue coordination between manufacturing enterprises and supply enterprises, and provides an effective coordination mechanism for manufacturing enterprises. To share the supply of some hard-cost business, thereby enhancing the supply of enterprise efforts. Through the analysis of three different cooperation strategies of the game model, the author draws the conclusion that the efforts of suppliers and manufacturing enterprises have their own benefits and the overall benefits of each other, and draw the corresponding coordination mechanism to achieve a win-win situation with the optimal sharing method purpose.