品牌建设是营销最核心的活动,也是营销活动最有效益的利器,在旅游品牌营销活动中亦是如此。本文以来宾市旅游品牌建设为中心,简单陈述旅游品牌营销的概念,分析旅游品牌建设的重要作用和意义,并对来宾市旅游品牌的建设提出粗浅建议。 Brand building is the core of marketing activities, but also the most effective marketing tool, in the tourism brand marketing activities as well. This article takes Laibin tourism brand building as the center, simply states the concept of tourism brand marketing, analyzes the important role and significance of tourism brand building, and puts forward some superficial suggestions to Laibin tourism brand building.