茶乡生态游、茶俗风情游以及茶文化节等活动的开展,使得汉中茶文化旅游有了一定的发展,但还存在茶文化旅游项目单一,缺乏参与性,宣传营销不够等问题。提出应从更新观念,合理规划,准确定位;丰富茶文化旅游项目;营造茶文化旅游氛围;培养高素质专业人才方面去提高。 Tea tourism, tea customs and tea culture festival and other activities carried out, make Hanzhong tea culture tourism has a certain development, but there is also a single tea culture tourism project, lack of participation, propaganda and marketing is not enough and so on. It is suggested that we should update the concept, reasonably plan and accurately locate; enrich the tea culture tourism project; create the atmosphere of tea culture tourism; and raise the training of high-quality professionals.