观众是博物馆的服务对象,了解观众、熟悉观众、争取观众、组织观众、为观众服务、满足观众的需求,是博物馆的根本宗旨。开展博物馆观众调查研究对于博物馆而言,是积极主动的管理措施,也是博物馆评估的重要部分,是博物馆走近社会,了解其服务对象的重要手段。本文利用跟踪调查的方法研究家庭观众在陕西历史博物馆参观过程中的情况及遇到的问题,寻找解决方法。 Audience is the museum’s service object, understand the audience, familiar with the audience, for the audience, the audience, serve the audience to meet the needs of the audience, is the museum’s fundamental purpose. Carrying out the investigation and study of museum audiences is a proactive management measure for museums and an important part of museum evaluation. It is an important means for museums to approach society and understand their clients. This article uses the method of follow-up investigation to study the situation and problems encountered by family spectators during the visit of Shaanxi History Museum and find solutions.