世界上任何地区发生的一则负面消息,都会使企业品牌声誉受损并且毁掉品牌价值。思考环境问题对产品和生产流程的影响,把视线范围扩大到工厂围墙之外,不只是明智的,而且是必要的可口可乐和麦当劳这两类大品牌,获得了太多的公众关注,有好处也有坏处。当人们看到路上有带金色M的垃圾时,潜意识就会认为:“麦当劳到处扔 A negative news in any part of the world can damage corporate brand reputation and destroy brand equity. Thinking about the impact of environmental issues on products and production processes and extending beyond the factory walls is not only sensible but also a necessity for big brands like Coca-Cola and McDonald’s, gaining too much publicity and benefits harm. When people see trash with golden M on the road, subconsciously think: ”McDonald’s throwing around