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问题的提出对于贸易企业来讲,商品的市场需求永远是企业经营管理必须考虑的主要因素之一。而影响产品市场需求的因素很多,对于酒类尤其是啤酒来讲,无疑趋势影响和季节影响是两个主要因素。季节比率是统计分析中非常重要的工具和指标,它涵义明确、简单易算、本文旨在研究通过季节比率的计算,分析经销商商品销售的季节需求规律,并用它预测未来市场需求,期望对有关企业决策提供具有参考价值的信息。
The question raised For trade enterprises, the market demand for commodities is always one of the main factors must be considered in business management. The factors that affect the market demand for many factors, for the sake of alcohol, especially beer, no doubt the trend and seasonal impact are two major factors. The seasonal ratio is a very important tool and index in statistical analysis. Its purpose is clear and easy to calculate. This paper aims to study the season demand rule of the dealer’s merchandising through the calculation of season’s ratio and use it to predict the future market demand. Provide relevant information for the enterprise decision-making with reference value.