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作为国家级建制媒体,央视一套黄金档电视剧的播出,对引导社会价值取向,改善传媒、社会生态环境,丰富满足人们的精神需求有重要作用。清晰认知央视一套黄金档电视剧的价值取向,清楚了解这些价值取向传播效果的落地情况,提升不足之处,对宣传党和国家正面形象,为传媒业赢得更宽松发展空间,保证央视在重新洗牌后传媒市场中的地位、话语权及所占阵地的坚守与扩张都有意义。
As a state-level media, CCTV’s broadcast of a prime television series plays an important role in guiding social values, improving the media and social environment, and enriching the spiritual needs of people. Clearly understand the value orientation of a CCTV prime-time TV series, clearly understand the situation of these values-orientation dissemination effects, raise the shortcomings, gain a more relaxed development space for the media industry by propagating the positive image of the party and the country, After reshuffling the media market position, the right to speak and the position held by the expansion and expansion of great significance.