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德国 BMW 汽车与奔驰汽车、大众汽车并列欧洲三大汽车公司;BMW 汽车不仅在德国享有盛誉,而且在全球亦是高价位名牌汽车之一。尤其在1993年欧洲汽车产业不景气时,BMW 是唯一没有亏损的公司,颇引人注目。决策与管理特色BMW 汽车引以为荣的是近30年来没一年亏损,即使在景气低迷时也是这样,很少有公司能够做到这一点。BMW 汽车公司1993年营业收入达400亿马克,税后净利额为7亿马克,年产汽车量为53万台。而令人惊讶的是指挥管理这家
German BMW cars, Mercedes-Benz cars and Volkswagen cars are among the top three European car companies. BMW cars are not only well-known in Germany, but also one of the most expensive luxury cars in the world. In particular, when the auto industry in Europe was in a downturn in 1993, BMW was the only company that did not lose money. It was quite noticeable. Decisions and Management Features BMW is proud that it has not suffered a one-year loss in nearly 30 years, even in times of economic downturn. Few companies can do that. BMW Motor Company in 1993 operating income of 40 billion marks, after-tax net profit of 700 million marks, with an annual output of 530,000 vehicles. Surprisingly, this command and management