在服装企业的网络营销中,除了利用企业的官方网站进行营销活动外,充分利用网络中的虚拟社区进行消费者公关活动,也是提升品牌的知名度和美誉度的便捷途径。著名的真维斯“休闲王国”与李宁互动社区就是较为成功的例子。虚拟社区,从社会学的角度看,是指由网民在电子网络空间进行频繁的社会互动形成的具有文化认同的共同体及其活动场所。借用这一渠道,服 In the clothing business network marketing, in addition to using the official website of the company for marketing activities, make full use of the virtual community network for consumer PR activities, but also to enhance brand awareness and reputation of the convenient way. The famous Jeanswest “Leisure Kingdom ” and Li Ning interactive community is a more successful example. From a sociological perspective, a virtual community refers to a community of cultural identity formed by frequent social interactions of Internet users in cyberspace, and their activities. Borrow this channel, service