当下,要把握互联网意识形态话语权,根本还在于促进理论创新成果的传播,更好地回应和妥善解决我国发展中所面临的各种问题。同时,还应该把握与中国互联网发展一直相生相伴的“资本”和“技术”两大要素。一是资本控制。在整个互联网兴起和发展的过程中,资本是一个不得不考虑的重要因素。在中国互联网市场上,拥有强大资金支持的天涯、猫扑等网络论坛和社区,腾讯旗下的QQ、 At present, it is essential to grasp the spread of the Internet of ideological discourse to promote the dissemination of the achievements in theoretical innovation so as to better respond to and properly handle the various problems China faces in its development. At the same time, we should also grasp the two elements of “capital” and “technology” that accompany the development of China’s Internet. First, capital control. Capital is an important factor that must be considered throughout the rise and development of the Internet. Internet market in China, with strong financial support Tianya, Mop and other online forums and communities, Tencent’s QQ,