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2003数字电视网络与广播电视未来发展高层研讨会主题报告上海文广互动公司是上海文广集团的全资子公司,成立于2001年12月31日,我们2002年9月28日正式开始运营和开播,在国内走得早一点,因此积累了一些经验,也碰到了很多问题。公司主要是做内容集成的,这方面我所碰到的一些问题以及现在做的一些初步的思考,归纳为集成、创新与支持。数字电视带来什么?内容服务是由谁来承担的?第三个问题是如何来进行集
2003 Digital Television Network and Broadcasting and Television Future Development High-level Seminar Keynote Report Shanghai SMIC Interactive Company is a wholly-owned subsidiary of SMGC. Founded on December 31, 2001, we officially started operations on September 28, 2002 and Since its launch earlier in the country, it has accumulated some experience and encountered many problems. The company is mainly content integration, some of the problems I encountered in this regard and some of the initial thinking now done, summed up as integration, innovation and support. What does digital television bring? Who is responsible for content service? The third problem is how to set