电子商务发展的基础是消费者消费需求的趋动,做电子商务就必须要去研究最终消费者,充分了解消费者网上购买的行为特点。消费者是需要教育的对于一个企业来讲,如果只是卖消费者想要的东西,那么做电子商务就会很被动。企业必须要创造需求,挖掘消费者的需求。而挖掘消费者的需求就需要我们去教育消费者。在传统零售卖场终端有导购员,导购的职责是什么?导购需要接待客户、教育客户、服务客户。而传统渠道有的零售终端销量大,有的销量就很低,除了终端门店本身的差异以外,导购员的差异也造就销量的差异。优秀的导购员从引导客户开始去教育客户尽而促成交 The basis of the development of e-commerce is the consumption demand of consumers. To do e-commerce, it is necessary to study the final consumers and fully understand the characteristics of consumers’ online purchases. Consumers need education For an enterprise, if you just want to sell what consumers want, then do e-commerce will be very passive. Businesses must create demand and tap consumer demand. And digging the needs of consumers need us to educate consumers. Shopping guide at the traditional retail terminal terminal, shopping guide what is the role? Shopping guide need to receive customers, educate customers, customer service. Some traditional channels of retail sales of large terminals, and some sales are very low, in addition to differences in the terminal store itself, the difference between Purchasing Guide also created sales differences. Outstanding shopping guide from the beginning to guide customers to educate customers to make ends meet