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现代广告信息传播是现代商业社会下的一种信息传播形式。文章将通过现代广告学的相关理论与研究方法,建构图形符号的传播模式,并对其传播过程中的各要素进行剖析,以揭示其在社会传播体系中的独特价值,从而达成对现代广告图形符号传播模式及原理的研究。
Modern advertising information dissemination is a form of information dissemination in modern commercial society. Through the relevant theories and research methods of modern advertising science, the article constructs the pattern of the transmission of graphic symbols and analyzes the various elements in the process of its dissemination in order to reveal its unique value in the social communication system, Research on Symbol Transmission Pattern and Principle.