传统名牌是相对于新兴名牌而言的，指的是“中华老字号”及改革开放前在市场上形成的中国名牌。随着外来品牌的进入及国内市场新兴品牌的崛起，一大批传统名牌已销声匿迹，风流不再。分析传统名牌不振的原因，探索重振对策，不仅是实施名牌战略的需要，也是振兴民族经济的紧迫 Traditional brand name is relative to the emerging brands, referring to the “old China” and the pre-reform and opening up in the market of China’s famous brand. With the entry of foreign brands and the rise of emerging brands in the domestic market, a large number of traditional brand names have disappeared and the fame is no longer flowing. Analysis of the reasons for the weakness of the traditional brand name, to explore the revitalization of countermeasures, not only the implementation of brand strategy needs, but also the urgency of rejuvenating the national economy