电力营销工作做为供电发展中的主要力量,事关企业的兴衰。当前营销管理模式较为单一,管理机制缺乏创新是摆在供电企业面前的主要问题,市场化开发水平、营销管理水平需要进一步提高。因此市场环境下电力营销市场人才管理也亟待强化。本文主要在电力市场营销创新和对策进行探讨。 Power marketing work as the main force in the development of power supply, related to the rise and fall of enterprises. The current marketing management model is more single, the lack of innovation management mechanism is placed in front of the power supply enterprises the main problem of market development, marketing management level needs to be further improved. Therefore, the market environment, power marketing talent management also needs to be strengthened. This article mainly discusses the innovation of electric power marketing and countermeasures.