改革开放以来,我国日化行业几乎一直保持着每年约23.8%的增长速度,在巨大的市场潜力刺激下,国内的日化企业一路高歌猛进,逐渐发展壮大,形成了一定的规模。但是随之而来的是日益残酷的市场竞争环境和强大的竞争对手,许多严峻的现实问题浮出水面,而其中最令国内日化企业头疼的问题之一就是自身品牌的市场影响力极为有限,品牌对消费 Since the reform and opening up, the daily chemical industry in our country has maintained an annual growth rate of almost 23.8% for almost every year. Driven by the huge market potential, the domestic daily chemical enterprises have been marching forward and gradually developing and expanding to a certain scale. However, with the increasingly cruel market competition environment and strong competitors, many harsh realities emerge. One of the most troublesome problems for domestic cosmetic enterprises is that their own brand has a very limited market influence , The brand of consumer