现代生活无处不被广告包围着,报纸、电视、网络、不断出新的媒体都有广告的存在。现代社会里,消费已是多元化,消费者的目的,不再只为需要而消费,而更多的是为消费而消费,为感觉而消费。现代社会生活节奏日益加快,人们过多地忙于各自的工作,真正能深入打动人心的广告可谓少之又少。有些广告只是为广告而广告,缺乏 Modern life is ubiquitously surrounded by advertisements. Advertisements exist in newspapers, television, the Internet, and new media. In the modern society, consumption is already diversified. The purpose of consumers is no longer to consume only for needs, but more to consume and to consume. The pace of modern social life is accelerating, and people are too busy with their own work. Advertising that really can deeply touch people’s hearts is rare. Some advertisements are advertised for advertisements only.