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旅游企业和地区之间都在利用各种手段进行竞争,由于微博已经成为人们交流、互动、分享的普遍方式。于是旅游企业纷纷将目光转向了微博,利用微博来进行产品营销的旅游企业也比比皆是。本文就旅游产品的微博营销策略为主要线索,探究了旅游产品微博营销的现状以及必要性。文章最后也提出了若干提高微博效应的产品营销策略,主要有:善于利用微博平台;提供用户感兴趣的信息;通过高人气用户的宣传;提供在线服务;开展团购旅游等方式。
Tourism companies and regions are using various means to compete, as weibo has become a common way for people to communicate, interact and share. So tourism companies have turned their attention to the microblogging, the use of micro-Bo to carry out product marketing tourism enterprises are everywhere. This article takes the marketing strategy of travel products as the main clues and explores the status quo and necessity of the marketing of travel products. At the end of the article, several product marketing strategies are also proposed to enhance the Weibo effect. They are: making good use of Weibo platform; providing information that users are interested in; disseminating information through popular users; providing online services;