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大店认理论小店不买账1996年,我进入了广州宝洁公司做销售代表工作,到现在已经7年了。现在想来,给我影响最深、最有价值的人生经历就是在保洁的那一段工作历程。我亲历了推广汰渍洗衣粉和护舒宝卫生巾的全过程!在沿海的大城市,专业的推销理论和方法很有市场,用了就有效。而那个时候的内地城市,对于送货上门、周期拜访还很新奇!记得正好是炎热的夏季,七月流火,我们骑着自行车或三轮车,挨家地拜访区域里所有的 A、B、C、D 类客户。我们刚刚从学校毕业,要面对诸多在当时我们看来很尴尬的问题:为什么这样贵呢?质量再好,我也不要!护舒宝好?你怎么知道,你又没有用过?(我非常清楚的记得是一个中年妇女问的,我脸都红了!一个老爷们竟然来卖卫生巾,恨不得钻进地缝里去!)
Dadian recognized theoretical shop does not buy in 1996, I entered the Guangzhou Procter & Gamble Company to do sales representative work, it has been 7 years. Now I want to come and give me the most influential and most valuable life experience is the period of work in the cleaning. I have witnessed the whole process of promoting Tide laundry detergent and Hushubao sanitary napkins! In big coastal cities, professional marketing theories and methods are very useful and effective. At that time, the mainland cities were still very novel about home delivery and periodic visits! I remember that it was a hot summer. In July, we were riding a bicycle or a tricycle. We visited all A, B, C, and D in the area. Customer. We have just graduated from school and we have to face a lot of questions that we thought were very embarrassing at the time: Why is it so expensive? No matter how good the quality is, I don’t want to! How safe is Shubao? How do you know that you haven’t used it yet? It is very clear to remember that a middle-aged woman asked, and my face is red! A gentleman actually came to sell sanitary napkins and could not wait to get into the seam!)