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在2013年浙江卫视广告招标会上,本土品牌百雀羚以7000万元拿下第二季《中国好声音》的第二标王。百雀羚近年的快速发展源于对产品的重新定位,而且在媒体投入、明星代言上屡屡有大手笔,特别是深受年轻人喜爱的明星莫文蔚代言的草本护肤系列开始显现品牌效应。“重新包装定位后的产品系列,价格比以前提高了三倍左右,为业绩增长做出了很大贡献。”百雀羚的一位负责人说。此外,2010年,上海家化将拥有百年历史的双妹品
In 2013, Zhejiang TV advertising bidding, the local brand Bai Que gazelle won 70 million yuan in the second quarter, “China’s good voice,” the second standard Wang. In recent years, the rapid development of one hundred passerine originated from the reorientation of the products, and in the media investment, celebrity endorsements often generous, especially young star Karen Mok endorsement of the herbal skin care series began to show brand. “Repackaged positioning of the product line, the price increase of about three times before, for the performance growth has made a significant contribution. ” Bai Que an official said. In addition, in 2010, Shanghai Jahwa will have a hundred years of history Shuangmei products