中国的电视事业经过几十年的发展,已经由初级阶段进入到了今天的“上天、落地、入户”和数字化、跨国界、多频道竞争的新传播时代。目前各家电视台为了在竞争中求得生存和发展的空间,动足脑筋,煞费苦心。从节目改版、频道推广到落地覆盖,所做的一切都紧紧围绕一个核心:使自己的频道成为最受欢迎的产品,让更多的观众认可它、接受它、喜欢它,进而产生更大的经济和社会效益。 After decades of development, China’s television industry has entered the new era of “heaven, land and home” and digital, cross-border and multi-channel competition from the initial stage. At present, in order to obtain the space for survival and development in the competition, all television stations exert painstaking efforts. From program redesign, channel promotion to floor-to-ceiling coverage, everything is done around a single core: making your channel the most popular product, allowing more viewers to recognize it, accepting it, loving it, and creating bigger Economic and social benefits.