在目前中国,恐怕没有比广告更能潜移默化地影响中国人的心灵世界的了。记得普列汉诺夫说过一句话:社会心理更能传达出人们的世俗心态。广告既是大千世界芸芸众生的真实写照,又是他们的理想境界,它幻射出社会生活的方方面面。有一幅关于房地产的广告,曾经给我留下很深的印象:画面上是一幅漫画,一群蚂蚁在穴里蠕动,它们密 At present, I am afraid there is no more subtle influence on the spiritual world of the Chinese than the advertisement. Remember Plekhanov said a word: social psychology to better convey the people’s worldly mentality. Advertising is not only the true portrayal of all living creatures in the world, but also their ideal state. It illusoryly expresses all aspects of social life. There was an advertisement on real estate that once gave me a very deep impression: the picture is a comic, a group of ants creep in the hole, they are close