在竞争激烈的今天,公共关系作为一种重要的经营管理职能,在企业管理中发挥着重要的作用,被作为衡量一个国家发达程度的重要标志之一。具体来讲,公共关系具有塑造形象、协调关系、传播沟通、决策咨询等职能。其中,协调关系职能是公关工作要达到的重要目标和重要职能,尤其是对地方企业而言,各方面的发展都还不是很成熟,我们必须通过积极协调关系来达到内求团结,外求发展的目标,才能获得长足的发展。因此本文以三亚市地方企业为例,探讨三亚地方企业协调关系职能的发挥,以期能对三亚地方企业的发展予以借鉴。 In the highly competitive today, public relations, as an important management function, plays an important role in the management of enterprises and is used as one of the important indicators to measure the degree of development of a country. Specifically speaking, public relations have the functions of shaping the image, coordinating relations, disseminating and communicating, and making policy advice. Among them, coordinating relations is an important goal and an important function to be achieved in public relations work. Especially for local enterprises, the development in all aspects is not yet very mature. We must achieve internal unity and development through active coordination In order to achieve rapid development. Therefore, this article takes Sanya local enterprises as an example to explore the coordination of Sanya local enterprises to play the role of coordination in order to be able to learn from the development of local enterprises in Sanya.