论文部分内容阅读
2014到2015,是跨境电商层出不穷并艰难厮杀的两年。而蜜淘正是在这个风口浪尖上诞生并野蛮生长着。作为跨境电商中的先头型创业企业,没有巨头的光环,没有干爹的背书,从零开始的蜜淘经历了从低到高,再在高点选择华丽转身的各种蜕变和选择。在蜜淘工作的一年半时间里曾经不少人问到:你蜜淘和京东怎么拼?和天猫国际怎么拼?我想说的是,一个创业的电商企业,一定是需要具有自己的独特优势,不论是产品,调性,还是运营手法,品牌需要让用户体会细节里的差异化,才有可能谈到被用户记住这件事。作为一家初创的电商企业,怎么做品牌?从电商品牌化建设的角度出发,其实简单来说也只有几点:让用户
2014 to 2015, is an endless stream of cross-border electricity supplier and difficult fight two years. And honey Amoy is born in this cusp and savage growth. As a pioneer in cross-border e-commerce startups, there is no aura of giants, no godfather’s endorsement, from the beginning of honey Amoy experienced from low to high, and then choose the gorgeous turning point in a variety of transformation and choice. In Amoy Amoy work for a year and a half, many people have asked: How Amoy and Jingdong spell? And Lynx International how to spell? I want to say is that a business e-commerce business, you must have their own The unique advantages, whether it is product, tonality, or operating practices, the brand needs to allow users to experience the differences in the details, it is possible to talk about the user to remember this thing. As a start-up e-commerce business, how to make a brand? From the e-commerce brand building point of view, in fact, only a few simple: Let users