新媒体技术的发展,对高职学生职业素质教育是一次新的挑战。从平台构建的误区和价值取向分析入手,阐述了平台功能模块的设计思路,提出了新媒体背景下高职学生职业素质教育平台构建策略:续建“训练营”、整合“朋友圈”、建立“模拟仓”、增设“档案馆”、扩展“品牌栏”。 The development of new media technology is a new challenge to vocational quality education of higher vocational students. Starting with the analysis of the misunderstanding and value orientation of the platform construction, this paper elaborates the design ideas of the functional modules of the platform, and puts forward the strategy of constructing vocational quality education platform for vocational students under the new media background: building “training camp”, integrating “friends circle ”, Create “ simulation warehouse ”, add “ archive ”, expand “ brand bar ”.