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今年3月20日,位于国家5A级旅游风景区重庆万盛黑山谷的两家国营酒店,通过重庆联合产权交易所(以下简称“联交所”)万盛支所的营销推介,以年租金330万元,5年总租金1650万元的价格整体出租,比挂牌价1000万元增值65%,成为重庆景区物业公开招租大幅增值的成功范例。当地政府借力产权市场开展景区资源招商,充分发挥专业平台的功能优势,短时间内为陷入困境的景区酒店引入专业运营团队,有效盘活了国有存量资产,为景区旅游业提档升级注入了新的活力。
On March 20, this year, two state-owned hotels located in the state-class 5A scenic spot Wansheng Heishan Valley of Chongqing passed the marketing promotion of Wanshun Branch of Chongqing United Assets and Equity Exchange (hereinafter referred to as the Stock Exchange) Rent 3.3 million yuan, 5 years the total rent of 16.5 million yuan the overall rental price than the list price of 10 million yuan 65% increase, become a successful example of substantial value-added property leasing Chongqing real estate. The local government leverages the resources market to attract scenic resources and give full play to the functional advantages of the professional platform. In a short time, it brings in professional operation teams for the troubled scenic hotels, effectively activating the state-owned assets and injecting new resources into the upgrading of tourism in the scenic spots Vitality