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“框架理论”是研究媒介在新闻传播中如何影响受众对整个客观世界认知的理论,不同媒体选择不同的框架来报道新闻事件,展现媒体立场。《联合报》和《自由时报》,是台湾地区传统的两大报,他们在报道太阳花学运事件过程中表现了对事件报道时不同的框架构建。从报道数量、报道内容、报道角度这三个方面对《联合报》与《自由时报》太阳花学运事件报道进行比较,可以了解台湾报业新闻报道框架和报纸立场存在的关系以及不同的框架构建对受众认知的影响。《自由时报》主要采用政治框架来定性与归因事件,《联合报》坚持较为中立的舆论导向,《联合报》和《自由时报》对太阳花学运事件报道体现了台湾报业的生态特征。
“Framework Theory ” is a theory that studies how the media affects the audience’s perception of the entire objective world in news dissemination. Different media choose different frameworks to cover news events and display media positions. “United Daily News” and “Freedom Times” are the two major traditional Taiwanese newspapers in the Taiwan area. They reported different frameworks for incident coverage during their coverage of the Sunflowers academic movement. Comparing reports of the Sunflowers Scholarship between the United Daily News and the Liberty Times from the aspects of the number of reports, the contents of the reports and the reports, we can understand the relationship between the press coverage of Taiwan’s newspapers and the position of the newspapers and the different frameworks Impact of building on audience awareness. “Liberty Times” mainly adopts the political framework to characterize and attribution events. “United Daily News” insists on a more neutral public opinion. “United Daily News” and “Liberty Times” report on the Sunflowers academic movement embodies the ecological characteristics of Taiwan’s newspaper industry .