在全球范围内,并购已经成为企业扩大规模、增强实力、提高效率的重要手段。在这种形势下,并购成为国内很多企业提高自身竞争力的一种有效途径,那么,如何才能选择合适的并购对象?从并购方的角度,要选择那些能够帮助其实现市场的低成本扩张,形成互补及能实现品牌延伸的企业;而被并购方在选择合作伙伴时我们认为应向优势企业、著名品牌、优势行业和杰出企业家集中。 In the world, M & A has become an important means for enterprises to expand their scale, enhance their strength and improve their efficiency. In this situation, M & A has become an effective way for many domestic enterprises to improve their own competitiveness. How to choose suitable M & A targets? From the perspective of mergers and acquisitions, it is necessary to select low-cost expansion that can help them to realize the market, Forming a complementary and brand extension of the enterprise can be; and the merged party in the choice of partners, we think that the dominant enterprises, famous brands, competitive industries and outstanding entrepreneurs concentration.