近些年提起名牌战略,不少商家眼光仅仅局限于城里人或高鼻子“老外”,似乎只有他们才能领导“消费潮流”,压根儿也没有把农民列入名牌消费的群体。在这种惯性思维的作用下,许多企业总是几十年一贯制,把实施名牌战略定位在进军大都市和国际市场,以与“国际接轨”为名牌开发的主要参照 Brand strategy introduced in recent years, many business vision is limited to urban people or high nose “foreigners”, it seems that only they can lead the “consumer trend”, simply did not include farmers in brand-name consumer groups. Under this kind of inertia thinking, many enterprises are always consistent for decades, positioning the implementation of brand-name strategy in the metropolitan and international markets, and being the main reference developed in line with “international standards”