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时代的发展和人类文明的进步为企业构建出更加多元化的发展空间,一个企业或组织在面对同行竞争时,强化企业品牌形象有着非常重要的作用。文章在探讨企业品牌形象设计的作用、目的和原则的基础上,探讨新时代背景下艺术观念与大众审美趋向对品牌形象设计的作用和影响,以期探寻未来中国企业品牌形象设计发展的适合之路。
The development of the times and the progress of human civilization create a more diversified development space for enterprises. It is very important for an enterprise or organization to strengthen the corporate brand image in the face of peer competition. On the basis of discussing the function, purpose and principle of corporate brand image design, this paper explores the function and influence of artistic concept and popular aesthetic tendency on brand image design in the new era with a view to finding a suitable way for the future development of Chinese corporate brand image design .