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交通安全宣传社会化,可以说在业内已达成共识,可是在落实过程中却依然存在着效率不高的情况。而在美国等一些西方发达国家,宣传工作一般由政府部门、教育部门统筹部署,并利用市场化的基础性资源配置功能,动员社会力量参与开展活动,因此投入小,效率高。可见在政府主导下实现市场化运作,是交通安全宣传工作发展的必然趋势。作为交管工作三大支柱之一,交通安全宣传如何变革机制与措施,增加力度、广度和深度,目前已成为亟待解决的问题。
The socialization of traffic safety publicity can be said that a consensus has been reached in the industry. However, there is still a situation of inefficiency in the implementation. In some developed western countries, such as the United States, publicity work is generally planned by government agencies and education departments. With the help of market-oriented basic resource allocation and mobilization of social forces to participate in activities, publicity is small and efficient. Visible under the government-led market-oriented operation, is the inevitable trend of development of traffic safety publicity. As one of the three pillars of traffic control work, how to change the mechanism and measures of traffic safety propaganda, and increase strength, breadth and depth has become an urgent issue to be solved.