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随着通讯技术的提高和传播手段的进步,明星现象作为高度商业化的大众文化的一个显著特征,已越来越深入影响着公众的社会文化生活。人们对明星的热情从内在原因来说,有来自个体性格特征、心理的因素,从外在原因来说,是来自大众传媒巨大的威力。明星活跃在各个领域,明星商业广告已成为现代广告的一种潮流。本文主要从媒介批判的视角来探讨大众媒介与明星商业广告对受众的消极影响。
With the improvement of communication technology and the improvement of means of communication, celebrity phenomenon, as a prominent feature of highly commercialized popular culture, has increasingly affected the public’s social and cultural life. People’s enthusiasm for the stars from the internal reasons, there are individual personality traits, psychological factors, from external reasons, is the huge power of the mass media. Celebrities are active in all fields, and celebrity commercials have become a trend in modern advertising. This article mainly discusses the negative impact of the commercial media of the mass media and celebrity on the audience from the perspective of media criticism.