在当前全球金融危机的严重形势下,我国许多企业面临着产品出口萎缩甚至停止;国内城市市场饱和,而农村市场又难以开发的巨大挑战。扩大内需,不仅是政府的事情,也是企业的社会责任,能否进一步开发农村市场对于有些企业甚至是生死攸关的抉择,本文就是企业如何开发农村市场的一个范例。 In the current severe global financial crisis, many Chinese enterprises are faced with the dwindling or even ending export of their products; the huge challenges that the domestic urban market is saturated while the rural market is hard to exploit. To expand domestic demand is not only a matter for the government but also an enterprise’s social responsibility. Whether or not we can further develop rural markets is an even life-or-death choice for some enterprises. This article is an example of how an enterprise can develop rural markets.