在行业一片萧条之下,茅台借由行业调整期,瞄准商务消费和大众消费市场及时转型,重塑产品体系,优化产品结构,打开了新的成长通道,实现了较好的经营绩效。2013年的白酒企业,可谓是风雨交加,步履蹒跚。白酒行业的困境始于2012年年底的“塑化剂风波”。当年11月19日,21世纪网购买了438元/瓶的酒鬼酒,并送上海天祥质量技 Under a recession in the industry, Maotai opened a new growth channel and achieved good business performance through industry adjustment period, aiming at the timely transformation of business consumption and mass consumer market, reshaping the product system, optimizing the product structure, and opening up a new growth channel. Liquor companies in 2013, can be described as stormy, hobbled. The plight of liquor industry began in late 2012 “plasticizer storm ”. November 19 that year, 21st Century Network bought 438 yuan / bottle of alcoholic liquor, and sent to Shanghai Tianxiang quality technology