新一轮广播电视制播分离改革的提出是希望整合中国广电传媒产业,建立以市场为导向,以提高内容生产竞争力为核心,通过产业化实现做大做强目标的广播电视新体制。按照制度经济学理论,在社会政治文化改革过程中会出现“路径依赖”问题,为了避免因路径依赖而使改革被锁定在低效状态,必须进行制度创新,推动改革朝着既定目标发展。 The new round of reform of broadcasting and television broadcast separation is proposed to integrate China’s radio and television media industry, the establishment of a market-oriented to improve the competitiveness of content production as the core, through industrialization to achieve the goal of bigger and stronger radio and television broadcasting new system. According to the theory of institutional economics, there will be a problem of “path dependence ” in the process of social-political-cultural reform. In order to avoid that the reform is locked into an inefficient state due to the path dependence, institutional innovation must be carried out to promote the reform toward the established goal .