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一、跨国啤酒企业在华发展阶段从上世纪80年代开始,国外许多啤酒品牌就开始抢滩中国,尤其是90年代后洋啤酒的“大举入侵”更是显著,仅在1993年就有60多家跨国公司挟巨资、技术,以及国际知名品牌来开垦中国这块“酿造业最后的处女地”。而经过几年的“战火硝烟”后,大部分公司被淘汰出局了。然而,由于中国市场的诱人潜力,许多境外啤酒巨头一改往日的作风,又卷土重来。大体上,跨国啤酒企业在华的发展可分为三个阶段,而由于前两阶段与后一阶
First, the stage of development of multinational beer companies in China from the 80s of last century, many foreign beer brands began to seize China, especially the late 1990s beer “” invasion “is even more significant, only in 1993 there are 60 Many multinational corporations rely on huge sums of money, technology, and internationally renowned brands to reclaim this piece of China’s ”virgin land of brewing“. After several years of ”war smoke", most of the company was eliminated. However, due to the seductive potential of the Chinese market, many foreign beer giants have changed their past style and made a comeback. In general, the development of multinational beer enterprises in China can be divided into three stages, and because the first two stages and the latter