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在当前经济、社会、文化发展环境下,广告媒体的种类越来越多,受众对媒体的要求越来越高,广告媒体的竞争就越来越激烈。由此可见,广告媒体存在的社会环境在变化,广告媒体的发展趋势也在变化。什么样的广告媒体才是未来发展的趋势?因为工作需要,笔者长期对新媒体,尤其是以自行车媒体为代表的生活链行动媒体进行研究和发展现状跟踪,因此我们不妨以生活链行动媒体为代表,从以下几个层面做些分析与探讨。
In the current environment of economic, social and cultural development, there are more and more types of advertising media, the audiences are demanding more and more media, and the competition for advertising media is getting more and more intense. Thus, the social environment in which advertising media is experiencing changes and the trends in the development of advertising media are also changing. What kind of advertising media is the trend of future development? Because of work needs, the author long-term new media, especially bicycle media as the representative of life chain mobile media research and development status tracking, so we may wish to life chain of mobile media for Representatives, from the following aspects do some analysis and discussion.