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在现在的包装设计中,包装起到无声推销员的作用。“中国”风格的包装设计需要注重“中国式”包装的特征,包装简洁;美好吉祥寓意的传达;鲜明的民族和地域性;独特的环保理念。以及“中国”风格包装设计的视觉语言,中国式品牌名称的吉祥寓意;中国传统的绿色包装材料;现代特色的独特中国式造型;汉字设计创新;体现中国风的包装颜色和吉祥图案创新。
In today’s packaging design, packaging plays a silent salesman role. “China ” style of packaging design needs attention “Chinese style ” packaging characteristics, simple packaging; good auspicious meaning convey; distinctive national and regional; unique concept of environmental protection. As well as the visual language of the “China” style packaging design, the auspicious meaning of the Chinese brand name, the Chinese traditional green packaging material, the unique Chinese style of modern characteristics, the innovation of Chinese character design, the packaging color of Chinese style and the auspicious pattern innovation .