音乐营销作为服装销售环节中的重要一个环节,受到服装品牌更多的关注。音乐营销以音乐为基础,通过与消费者进行情感交流,达到销售服装的目的。通过介绍音乐与消费者行为、消费者情感之间的关系,进一步阐释了在服装销售环节音乐播放的原则,同时指出服装销售中可能出现的播放音乐的错误,希望企业在具体操作时能避免发生此类错误,并借助音乐营销的力量,促进销售。 Music marketing as an important part of the sales process of apparel, apparel brands by more attention. Music marketing to music-based, through emotional exchanges with consumers, to achieve the purpose of selling clothing. By introducing the relationship between music and consumer behavior and consumer sentiment, the principle of music playing in the sales of apparel is further explained. At the same time, the mistake of playing music in apparel sales may be pointed out, and enterprises are expected to avoid the occurrence of specific operations Such mistakes, and with the power of music marketing, to promote sales.