本文总结了领导干部应对媒体能力的三个要素:以人为本、第一定义者、口径统一。领导干部要牢牢把握这三个要素,才能提高同媒体打交道的能力。文章从政府与媒体保持良好的关系、提高新闻发布技巧这两个方面,对提高领导干部应对媒体能力进行分析。 This article summarizes the three factors leading cadres to deal with the media capabilities: people-oriented, the first definition, uniform caliber. Only when leading cadres firmly grasp these three elements can they enhance their ability to deal with the media. The article analyzes the improvement of the ability of leading cadres to deal with the media from the aspects of maintaining good relations between the government and the media and improving the techniques of press release.